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Uno de los servicios que ofrecemos en Veritas Sanitatis es el, por eso creemos que es importante informar sobre lo que es.

Elinbound marketinges una estrategia que combina técnicas de marketing y publicidad no intrusivas con la finalidad de contactar con un usuario al principio de su proceso de compra y acompañarle en todas las etapas de este recorrido.

Esta estrategia está centrada en el cliente. Su finalidad es crear contenidos y mensajes que empaten con las necesidades de las personas, y para eso necesita una investigación profunda que muestre cuáles son los retos a los que se enfrenta su público potencial, en qué etapa de su vida se encuentra y cómo ayudarle en cada fase del recorrido del comprador, no solamente en el momento de la compra.

La estrategia de comunicación del se centra en redes sociales, anuncios para web, contenidos de blog, videos y documentos descargables, entre otros, disponibles para la audiencia que interactúa en internet. De esta forma, es más fácil elegir cuáles aparecerán en distintas plataformas y formatos, según las necesidades que cada segmento del mercado busca satisfacer. Es decir, aporta valor.

A diferencia de la mayoría de acciones promocionales que hacen las compañías y que, habitualmente, representan un gasto para las empresas, en el inbound, podríamos decir que el dinero que utilizamos es una inversión. Mientras que, The constant change of recent years forces us to anticipate, an online advertising campaign delivers concrete results, an online advertising campaign delivers concrete results, an online advertising campaign delivers concrete results.

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